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Commercial Printing Establishments—2010–2022

According to the latest, recently released edition of County Business Patterns, in 2022 there were 15,430 establishments in NAICS 323111 (Commercial Printing except Screen and Books). This represents a decline of 30% since 2010. In macro news, Q3 GDP growth revised up to 3.1%.

Hunkeler Innovationdays: More Important Than Ever!

This isn’t really a printing show as you would normally expect. Unlike most expos, you will not see the fancy booth setups or other hall distractions, only state-of-the-art digital print and finishing equipment displayed as connected application solutions. In 2023, over the course of four days, the event hosted over 100 exhibitors and about 6,500 people from 100 countries. As a result of the overwhelming interest, this year HID will be expanding their exhibition space.

Texintel Joins the United Nations Fashion and Lifestyle Network as a Sustainability Advocate

Textiles expert and WhatTheyThink contributor Debbie McKeegan reports that Texintel has been invited to join the United Nations Fashion and Lifestyle Network. It reflects Texintel’s dedication to promoting sustainability in the fashion industry in support of Texintel's partners and community. Learn more.

FTA CEO Nathan Ridnour and FLEXO Magazine Publisher Bob Moran On the Future of Flexo

Thayer Long speaks with Nathan Ridnouer and Bob Moran about the current state and future of the flexographic printing industry. They discuss the importance of flexography in packaging, the role of the Flexographic Technical Association (FTA), and the industry's adaptation to digital and hybrid technologies.

B2B Marketers: Budgets Up, Expectations Down

Heidi Tolliver-Walker looks at a new report that found that as B2B marketers are increasing their marketing budgets for 2025, they are lowering expectations by setting less lofty KPIs. Why?

Your Business Model: The Resources Needed to Make it Work

In the latest edition of his Smart Strategy Insights Series, Wayne Lynn identifies a print business’s key resources and how they deliver the customer value proposition profitably.

Making Everything Easier with AI

If you are among the thousands dipping their toes into using AI tools to help you understand your business, you may be wondering where it can be most effective. Here are some ideas for where to start using your AI skills to learn more about your business!

Sizing the Print Industry in Europe—The Netherlands

This ongoing series of short articles provides some country details on the size of the printing industry in Europe per country, especially tracking the number of printing establishments. This time we look at the Netherlands.

Industry Data
Commercial Printing Establishments—2010–2022
Commercial Printing Establishments—2010–2022

According to the latest, recently released edition of County Business Patterns, in 2022 there were 15,430 establishments in NAICS 323111 (Commercial Printing except Screen and Books). This represents a decline of 30% since 2010. In macro news, Q3 GDP growth revised up to 3.1%. Full Analysis

Sizing the Print Industry in Europe—The Netherlands
Sizing the Print Industry in Europe—The Netherlands

This ongoing series of short articles provides some country details on the size of the printing industry in Europe per country, especially tracking the number of printing establishments. This time we look at the Netherlands. Full Analysis

October Shipments: Pinch Us, We’re Dreaming
October Shipments: Pinch Us, We’re Dreaming

October 2024 shipments came in at $8.19 billion, up quite substantially from September’s $7.69 billion—the fourth straight monthly increase, and the third best October in the past five years.   Full Analysis

Sizing the Print Industry in Europe—Italy
Sizing the Print Industry in Europe—Italy

This ongoing series of short articles provides some country details on the size of the printing industry in Europe per country, in particular, tracking the number of printing establishments. This time we look at Italy. Full Analysis

Keypoint Intelligence Forecast Conveys Growth Patterns, Technology Shifts, and Market Opportunities in the Wide-Format Industry
Keypoint Intelligence Forecast Conveys Growth Patterns, Technology Shifts, and Market Opportunities in the Wide-Format Industry

In 2024, Keypoint Intelligence released an updated forecast for the 2023–2028 wide format printing industry. The report examines key areas of growth and identifies emerging technologies poised to shape the future of the wide format sector. This article highlights the most in-demand wide-format applications currently driving the market and uncovers the rising adoption of workflow automation, revealing significant opportunities within the automation software landscape. Full Analysis

Printing Establishments—2010–2022
Printing Establishments—2010–2022

According to the latest, just-released edition of County Business Patterns, in 2022 there were 21,615 establishments in NAICS 32311 (Printing). This represents a decrease of 20% since 2010, but (checks notes) an increase of 0.4% from 2021. In macro news, highlights from the most recent Federal Reserve “Beige Book.” Full Analysis

Sizing the Print Industry in Europe—Ireland
Sizing the Print Industry in Europe—Ireland

This bi-weekly series of short articles provides some country details on the size of the printing industry in Europe per country, especially tracking the number of printing establishments. This time we look at Ireland. Full Analysis

October Graphic Arts Employment Remains Generally Flat
October Graphic Arts Employment Remains Generally Flat

Net printing employment in October 2024 was not much changed from September—overall employment was up slightly by 0.4%, with production employment up 1.1% and non-production employment down 1.2%, one nearly offsetting the other. Full Analysis

More Data Analysis

WhatTheyThink Magazine

WhatTheyThink Magazine is the resource for the Commercial Printing, Visual and Graphic Arts Industries. Industry experts share their ideas and technical knowledge on ways to improve operations.

Subscription are free to qualified industry professionals or via paid subscription.

Around the Web
WhatTheyThink's web roundup miscellany
Around the Web: Relaxing Rocket. Seeing Signage. Design Destination. Famous Fyodor. Forgone Fine. Software Snacks. Farming Fiasco. Squirrel Shocker. Goldfish Galore.

Instead of a Yule log this Christmas, bask in the glow of NASA’s Rocket Engine Fireplace. Brown sugar is apparently going to be 2025’s Flavor of the Year. A recyclable paper wine bottle shaped like a bottle. The First Toronto Post Office is also museum, featuring a reading and writing room complete with quill pens. The New York City Sign Museum is now offering tours. Münich’s Design Museum features a new exhibition of classic children’s picture books. Fyodor Dostoyevsky has gone viral, oddly. AI is used to come up with new snack flavors. Heightened solar activity is playing havoc with agricultural equipment. Carnivorous squirrels! A panoply of new Goldfish favors. All that and more in WhatTheyThink’s weekly drone-free miscellany. Read More

Around the Web: Lessons Learned. Packaging Profitability. Bottle Blue. Sign Sum. Relic Writing. Popemobile Power. Trekkie Torture. Hubble Hooha. Dish Destruction. Festive Fromage.

52 things we learned in 2024. An eye-catching bottle design boosted sales. Saratoga Water’s iconic blue bottles now have an official Pantone name. An unusual, mathematically challenged “welcome to…” sign. Rescuing relics from the now-defunct Type Archive in the U.K. Another week, another unearthed relic that challenges our assumptions about the history of language and writing. Mercedes-Benz’s new electric Popemobile. A one-time owner of “Star Trek” novelty license plates is swamped with speeding and parking tickets—and she doesn’t even own a car. What would happen if you actually did put a bull in a china shop? Whole Foods’ “12 Days of Cheese.” All that and more in WhatTheyThink’s weekly miscellany. Read More

Around the Web: Hot Hue. Widespread Word. Cool Covers. Catalog Contraction. Ancient Alphabet. Imaging ink. Tiny Timepiece. Freaky Franks.

Pantone’s Color of the Year for 2025. The OED’s Word of the Year for 2024. Print magazine’s Best Book Covers of 2024. Print catalogs are getting smaller. A recent find uncovered the world’s oldest alphabet. Ancient Babylonian student’s math error preserved in stone for 4,000 years. A new technology can measure brain waves using electronic, temporary scalp tattoos. Graphene sheets used in a new technique for self-assembling electronics. Casio’s functional ring watch. A new Roger Dean exhibition. Sam’s Club’s “Holidogs” are not for the faint of stomach. All that and more in WhatTheyThink’s weekly miscellany. Read More

Around the Web: Packaging Problem. Travel Type. Stretchable Screen. Biker Blade. PlayStation Pizza. Heliotropic Hamsters. Condiment Card.

A packaging misprint sends Wicked doll buyers to a porn site. A demonstration of the first copier, invented by James Watt. Tracking down an unusual typeface. LG’s new display can be stretched from 12 in. to 18 in. An E Ink-based display for leaving notes for family members. Kurt Vonnegut had invented a board game—which is now available. The ancient Chinese roots of “rock paper scissors.” Graphene can dramatically improve the performance and sustainability of PET bottles. A windshield wiper for motorcycle helmets. Using a PlayStation to keep pizza warm. Solar-powered hamsters. Hidden Valley’s ranch dressing-themed Christmas card. All that and more in WhatTheyThink’s weekly miscellany. Read More

Around the Web: Bot Bonanza. Typing Torus. Pate Powder. Razr Reflection. Lunar Lasers. Solar Scooter. Kevin Connections. Aldi Advent.

A robot artist’s painting sells for more than $1 million. Google Japan’s Möbius Strip keyboard. An interesting approach to sustainable shampoo packaging. A tribute to the Motorola Razr. A question for the ages: if everyone on Earth aimed a laser pointer at the moon simultaneously, what would happen? A solar-powered motor scooter. There is an app for lucid dreaming. The “Six Degrees of Kevin Bacon” now has data! What is the world’s oldest organism? “Sandwiches from History” rounds up some old recipes. Aldi’s highly anticipated Advent calendars are here! All that and more in WhatTheyThink’s weekly miscellany. Read More

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